The Planet Blog

Have you heard of “The Cloud”? It’s the end-all hosting solution that balances your checkbook, gives massages and keeps all the items in your kitchen cabinets alphabetized and sorted by size and category.

The term “cloud” has been around the block once or twice on the Internet – one of its first technological uses was a description of the Internet as a whole. Comparisons to “webs” or “series of tubes” have received a bit more fanfare, but the root of the metaphors is consistent: We need to be able to explain and visualize what this “Internet” thing is beyond bits and bytes and ones and zeroes.

We hold these truths to be self-evident: The Internet is everywhere and the Internet is nowhere.

The fact that we can’t point to anything tangible to define the Internet forces us to conceptualize an image that helps us understand how this paradox is possible. A lot of information is sitting around on servers somewhere out there, and when we connect to it, we have access to it all. Cloud, web, dump truck, tubes … It doesn’t matter what we call it because we’re not defining the mechanics, we’re defining the concepts.

A Cloud by Any Other Name

These days, the term “cloud” has made a resurgence in a different context: Because we’re more intimately familiar with the Internet these days, we’ve come to understand it in terms of servers and connections, but technology has forced us to break free from that interpretation as well … Instead of content being hosted on a single server somewhere, it’s theoretically floating around independent of all hardware. It’s like a grid of servers acting as one … or a cluster of servers … or cloud of servers on the Intercloud (I’m going to trademark that).

Breaking free from hardware limitations is huge. Cloud computing and cloud storage theoretically offer the ability to wave goodbye to those artificial processor and hard drive constraints and move toward a new, never-failing, infinitely scalable platform that cleans your room and pays your taxes. Wait. What?

-Kevin

It’s been a whirlwind of a month already. We released several new server promotions, launched Alpha Professional “managed dedicated” services for private and virtual racks, had company-wide kickoff meetings in Houston and Dallas, and to top it all off, we pushed out a brand new Web site.

Just writing down the rundown of the first 23 days at The Planet this year makes me yearn for a George Costanza-inspirednap-friendly desk. A few weeks ago, I could have caught some shut-eye in my “seasonal office,” but now that my area is unwrapped, I’ll just power through this blog post … full pot of coffee in tow.

Avid blog readers will have already seen and loved Steve’s post about the new Web site, so I’m going to ride his coattails and focus on the message we built our site around: “The Power to Choose.”

They say a picture is worth a thousand words, but I’ll try to boil it down to a few: The Planet offers an unrivaled hosting product and service continuum. If you are in the market for any flavor of hosting, you can find it at The Planet. In that service spectrum, you see our primary lines of business: colocation, dedicated servers, managed services (monitoring, security, backup, migration) and fully managed hosting. With that foundation, we are able to incorporate new products and services like our Content Delivery Network and Storage Cloud offerings.

Now for a fun little interactive game: Click on the above image to get to our Hosting Solutions page where you can go through our “Which hosting solution is right for you?” wizard … Don’t worry, I’ll be here when you get back …

See. I told you I’d still be here. If you’re in the market for a specific kind of hosting, the wizard probably told you exactly what you already knew … unless you just clicked through it with a few “what if” answers to see what our super-secret, proprietary and complex artificial intelligence would suggest for you. Maybe that was just me.

The power to choose is central to our hosting message, so if you can think of anything we should add or change to include in that message, let us know!

-Kevin

P.S. If you’re interested in learning more about our continuum of products and services, head to our Hosting Services page to get a detailed comparison of our colocation, dedicated servers, managed dedicated servers and managed hosting offerings.