The Planet Blog

If you haven’t already heard the news, we just launched The Planet Partner Plus Program!

This new program is designed to offer a combination of three distinct partner models, each designed to meet the needs of business that partner with The Planet in different ways. We’ve fine-tuned our Affiliate and Reseller programs for the Partner Plus launch, and in that process, we’ve spoken with many potential partners looking for a different type of relationship. Enter the new Referral Partner program.

Instead of just rattling off details, let’s put the Referral Partner model in context with the Reseller and Affiliate programs. That way, we can better explain which type of partnership will best benefit your business. The programs differ based on the discounts/commissions applied and how much a partner company is involved with the transaction. Here’s a high level look:

Affiliate Program

• Partner Involvement: Affiliates use specially coded hyperlinks to direct potential customer traffic to The Planet. Our system tracks users sent by those affiliate links, and every new customer order qualifies the affiliate for a commission payment.
• Commission/Discount: 100% of the first month’s contract value.

Reseller Program

• Partner Involvement: Resellers often build their business around marketing and selling Web hosting solutions. Whether those solutions are managed, shared, VPS or dedicated, the reseller is responsible for the day-to-day operations of their servers and their customers’ hosting-related support. We never interact directly with resellers’ end-customers because they provide all service, support and billing.
• Commission/Discount: Based on the volume of business they do with The Planet, a reseller partner will get monthly discounts on every server they order and maintain.

Referral Program

• Partner Involvement: Referral Partners function in an advisory role for their customers, and they want us to perform the service, support and billing. Some Referral Partners may completely manage their customers’ environment and choose to outsource the day-to-day server maintenance responsibilities to a trusted partner. Others may simply generate and compare quotes for their customers’ infrastructure solutions. These partners work with our sales team to determine the right solution for their customer and help the customers transition to The Planet as a provider.
• Commission/Discount: Based on the volume of business with The Planet, a Referral Partner receives a percentage of a referred account’s monthly recurring revenue.

Which Is Right For You?

Each of the programs offers you a unique opportunity build your businesses, and they aren’t necessarily mutually exclusive. If you provide a mix of hosting and consulting services, it may make sense to for you to sign up for both the Reseller and Referral Partner programs. If you do a majority of your business as a Referral Partner while operating a tech blog for small business owners and entrepreneurs, you may want to include an affiliate link in your blog’s sidebar so you can earn commission on new servers ordered by your visitors … without having to lift a finger.

Our goal with the Planet Partner Plus program is to provide you with a financial model that matches your business requirements, backed up by marketing materials to help you grow. Check out the programs on our partner page at www.theplanet.com/partner-program, and use the online forms to apply or send us any questions. We want to help make you successful because that’s how we define being better than just a partner; we want to be your Partner Plus.

-Lewis

P.S. If you’re attending the Channel Partners Conference & Expo in Miami this week, stop by our booth and say hello!

On a lonnnnng international flight from Sydney, Australia, I sat next to a small business owner who was flying from one of his offices to the other. I’m not usually much of a plane talker. Neither of us were very tired, and we were both far from “economy-sized” guys in economy-class seats, so it would have been an awkward 15 hours of thinking, “I hope this guy doesn’t hog the armrest,” if we didn’t at least acknowledge each others’ existence. So we got to chatting.

He asked me what I did, and after the standard follow-up questions about what in the world a Web Hosting Evangelist does, he started telling me about his business. He owns a growing sunscreen company that does a good amount of business online. He wasn’t a technical guy, but he had a high-level understanding of how his business was using technology.

To begin, he asked me what kinds of facilities we operate. Then he rattled off a lot of other questions like how we ensure that servers stay online; what we do in the event of a site going down; how much servers cost; how we could scale his infrastructure; and how he could be sure support is available when he needs it. After a few minutes of evangelizing, he seemed pretty impressed with how well we were prepared to accommodate the needs of small business owners, but he didn’t say much.

I could tell that he was thinking about something, and after a few minutes, he revealed, “As you were explaining all the safeguards you have in place and the precautions you take, the whole thing seems too good to be true. I was just thinking that I am completely owed good answers to all of these questions – that you need to convince me why I should trust you with my data. Then it struck me … Why should I trust me with my data?”

It’s reassuring for business owners to have complete control over every aspect of their operations, but that control might come at the expense of not getting the efficiencies, expertise and pricing third-parties can provide. He explained that if I asked him the same questions he asked me, he wouldn’t have a single response. But the fact that he could see his hardware and touch his server was the subconscious reminder that he was in control.

His site is hosted on a shared server with a company in the U.S., and his offices in both countries operate from a centralized accounting platform. The server hosting the platform … an administrative assistant’s workstation in one of the offices. This setup worked very well as long as 1) the admin didn’t need to use the workstation while the accounting system was being accessed; and 2) the office’s power and network connections kept the server online 24×7. While he wasn’t setting any records for uptime and speed, his system worked the way he needed it to, and he didn’t have access to any other ways of doing it.

That’s how a lot of small businesses operate: a sort of “just get it working” mentality. The fact that you are reading this blog would suggest I might be preaching to the choir here, but if you’re holding back on a decision to make a change in the way you manage your IT until you get all of your questions answered, make sure you’re concurrently asking yourself the question, “Why do I trust me with my data?”

To make sure this mid-air observation wasn’t a fluke, I posed a question on Twitter this morning: “What do you think is the most important aspect of a business relationship?”

The first response: “We don’t think there is one lone aspect that can be singled out. There are many important aspects. Trust would be considered one.”

Many thanks to @hightekhosting, @complexgeek, @pratt, @pacoblue, @bill1282, @fborrero, @undefined and @buxombbws for the responses and ReTweets!

-Kevin

P.S. I’m including the picture from Sydney so that I can try to expense the flight.