Naturally, this report is monumental for small business owners — especially in a period of economic uncertainty. Understanding that I couldn’t do the significance of the report justice, I decided to get a little help from the United States of America’s forefathers … A Hosting Declaration of Independence for the Small Business Owner:
When in the Course of human events it becomes necessary for small business owners to establish presences online that will connect them with their customers and to assume among the powers of the hosting industry, the separate and equal station to which they are entitled as a competitive company in this day and age, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation from hosting their infrastructure in their closets.
We hold these truths to be self-evident, that all businesses are created equal, that they are endowed by their owners with certain unalienable Rights, that among these are Cost Savings, Infrastructure Flexibility and the pursuit of Competitiveness. —
That to secure these rights, hosting companies are instituted among Men and Women, deriving their powers from the consent of their customers, — That whenever any Form of Hosting becomes destructive of these ends, it is the Right of the Small Business Owners to alter or to abolish it, and to institute new Hosting Paradigm, laying its foundation on such principles and organizing its business in such form, as to them shall seem most likely to affect their Budget and Peace of Mind.
Prudence, indeed, will dictate that In-Home Hosting Models long established should not be changed for light and transient causes; and accordingly all experience hath shown that mankind are more disposed to suffer, while their current environments are sufferable than to right themselves by abolishing the hosting to which they are accustomed.
But when a long train of paying too much and worrying about downtime, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such a Hosting infrastructure, and to provide a new Platform for their future security. —
Such has been the patient sufferance of many Small Business Owners; and such is now the necessity which constrains them to alter their former Methods of Hosting their Servers. The history of the present Do It Yourself Hosting Model is a history of repeated delays, overpayments and outages, all having in direct object the establishment of an absolute Tyranny over these Small Businesses.
To prove this, let Facts be submitted to a candid world:
SMBs can dramatically cut IT costs by more than 51% when comparing a DIY infrastructure with a hosted option.
A hosted infrastructure offers elements that characterize an enterprise-grade data center, one that meets best-practices criteria for data backup and storage, as well as provides a robust business continuity plan in case of disruption of service. These elements would need to be added to the costs for a DIY data center.
Hosted IT infrastructure places more control into the hands of the SMB. For many businesses, on-site proximity to IT infrastructure and in-house dedicated or contracted personnel provides a comforting sense of control. The truth is the physical location of IT infrastructure is immaterial to users, reputation and credibility are paramount to hosted IT Infrastructure providers, and application control remains in the hands of the business organization.
An IT infrastructure provider brings experienced and trained personnel responsible for choosing infrastructure equipment and suppliers on behalf of all of its subscribers.
Hosted IT infrastructure solutions reduce business risk for the SMB. The hosted provider’s business size, years in the hosted business, and diversity of subscribers that represent multiple vertical industries will, in many instances, exceed similar measurements of its individual subscribers. Also, subscribing to a hosting provider offloads SMB spend and attention to non-core but mission-critical functions.
In every stage of these Oppressions Small Business Owners have Petitioned for Redress in the most humble terms: Our repeated Petitions have been answered only by repeated injury. A DIY solution, which is thus marked by every piece of evidence that may define a Poor Business Decision, is unfit to be the hosting infrastructure of a business.
We, therefore, the Representatives of The Planet, in The Planet Blog, Assembled, appealing to the Internet At Large for the rectitude of our intentions, do, in the Name, and by Authority of the good Customers of this Company, solemnly publish and declare, That the Small Business Owners are, and of Right ought to be Free to choose a hosted infrastructure, that they are Absolved from all Allegiance to their Legacy DIY Solutions, and that all business connection between them and their server closets, is and ought to be totally dissolved; and that as Free and Independent Customers, they have full Power to choose their Services, conclude Peace of Mind, contract Alliances with Hosting Partners, establish Commerce, and to do all other Acts and Things which Independent Customers may of right do. —
And for the support of this Declaration, with a firm reliance on the protection of Service Level Agreements, we mutually pledge to give our businesses Enterprise Hosting Environments, to Save Money, and to enjoy the Freedom and Flexibility that hosting provides.
- Kevin Hazard (but mainly these guys)
A few weeks ago, I received an interesting email. The sender claimed to be from CNN, and he wanted to chat about The Planet’s #showmemyserver experiment. Before I filtered the seemingly surreal opportunity into a folder typically reserved for emails that say, “Dear Sir, I will send you $1million dollars if you send me $25.93 for postage,” I did a little snooping around. To my very pleasant surprise, this John D. Sutter guy is not only a real person, he actually writes and produces for CNN!
