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Rachel VarnellOne of The Planet’s core values is integrity: “In all aspects of our business, our actions are ethical, honest and consistent with our values and can withstand scrutiny of the light of day.”

That core value is evident throughout our day-to-day operations, and recently, our managers reinforced it, reminding us that they keep their promises (costs to their dignity notwithstanding).

If you recall the epic Underdogs vs. Big Dogs dragon boat race, a last-minute wager made the competition pretty interesting: The losing team had to buy a meal and serve it to the winning team.

Underdogs Breakfast

The Underdogs were victorious (a point that we often reference), so the Big Dogs kept their end of the bargain by serving us breakfast and answering our every beck and call … and we made sure they stayed busy. We were served an elaborate spread of tasty breakfast selections and the managers, led by head waiter Doug Erwin, poured our drinks, delivered our food, picked up our trash, and answered any and all of our absurd requests (back rubs, special orders, spreading jam on toast … you know, the usual).

Underdogs Breakfast

As you can see, the Big Dog attire for the event was a unique blend of elegance and formality: tuxedo T-shirts.

Underdogs Breakfast

The Underdogs gathered early, eagerly awaiting their “breakfast served with a smile.” Once the food arrived, an assembly line of “waiters” marched towards the table, each carrying different breakfast items. They all used proper manners, i.e. “What would you like, ma’am?” or “How can I help you, sir?”

Every request was taken with the utmost sincerity. When an Underdog requested milk, a Big Dog quickly headed upstairs to the refrigerator. They were patient as we decided on our pastry selections (and subsequently changed our minds), and made sure to fix our coffee just the way we liked it … we were even offered a variety of creamers. Our orange juice was hand-shaken and poured into our glass. And, once all 20 members of our team were full, each manager took a tray and headed to the call center to distribute the rest of food.

Underdogs Breakfast

Some of the managers continued to wear their shirts for the rest of the day, and the extra shirts were distributed to the Underdogs to wear as a reminder of the stunning victory.

The team spirit and friendly competition have come to an end … at least for now. There is another Dragon Boat Regatta in October, and if the managers are up for it, we would be happy to place another friendly wager on the outcome.

May the best team win! (GO UNDERDOGS!!!)

- Rachel

Underdogs Breakfast

P.S. Head over to our Flickr page for more pictures from the breakfast.

Rachel VarnellDoubling down in Las Vegas happened more than just at the blackjack tables this weekend. We attended the Affiliate Summit at the Rio and learned how to double down in a different fashion.

So what’s all this fuss about doubling down? Well, affiliates participate in programs that allow individuals or businesses to drive potential customers to a third-party’s Web site, usually via a link or a banner ad on the affiliate’s site. When a sale is conducted on the third-party site, the affiliate who drove the traffic there receives a commission on the sale. In some cases, the affiliate generates revenue for services the affiliate already uses, such as a Web hosting service.

The conference keynote speaker, Jason Calacanis, made an interesting point about Internet pollution. He said that the increase in spam and deception in the online world is creating polluted information, which frustrates users’ online experiences. This caused quite the stir; however, the speaker stated that he wasn’t referencing the affiliates at the conference but was addressing the ones that weren’t there.

After that start to a conference, the rest was a whirlwind adventure.

Las Vegas

Photo Courtesy of the Las Vegas News Bureau

There were several talks about how to incorporate video footage on affiliate Web pages, along with the best way to do it. For instance, it was recommended that HD be used so that DVDs can be made later on as needed. There were other talks about incorporating widgets in the current affiliate marketplace and how few people have seen success with it.

It made for a very interesting few days and we’re looking forward to the next Affiliate Summit in August.

Visit The Planet’s Affiliate page for more details about our program.

Well that’s how the dice rolled this week, until next time!

-Rachel

 
 

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