The Planet Blog

A few weeks ago, I received an interesting email. The sender claimed to be from CNN, and he wanted to chat about The Planet’s #showmemyserver experiment. Before I filtered the seemingly surreal opportunity into a folder typically reserved for emails that say, “Dear Sir, I will send you $1million dollars if you send me $25.93 for postage,” I did a little snooping around. To my very pleasant surprise, this John D. Sutter guy is not only a real person, he actually writes and produces for CNN!

We exchanged a few phone calls, and I learned that he spoke with Rich Miller at Data Center Knowledge for a CNN Tech article about “The Cloud.” As they discussed the mechanics of the cloud in terms of data centers and servers, Rich pointed out the juxtaposition of this hyped demand of virtualized products with an old-school desire to have the data in a visible, tangible location. Enter The Planet’s #showmemyserver project.

John was very interested in our take on the social media experiment’s success, so it was great to share a little of what we heard from our customers … and we were even able put him in touch with Nate Tallman at HealthTeacher.com to give him a direct customer perspective. Thanks for your help, Nate!

Long story short: John posts A trip into the secret, online ‘cloud’ to quite a bit of fanfare … which isn’t surprising, given its great introductory video:

From the heart of that article, he links to a “Behind the Scenes” blog about The world of ’server huggers’ and investigates his subconscious desire to find the “real” location of his digital data. As any customer who visits one of our data centers can attest, he’s not alone.

If you’re interested in “hugging” your server, stay tuned to The Planet Blog over the next few weeks, and keep your keyboard at the ready. We’ll offer another opportunity just in time for the holidays.

-Kevin

At the 2009 Cloud Computing Conference in Santa Clara, Calif., The Planet Director of Product Management Rob Walters was one of five experts invited to participate in a panel discussion about enterprise-level cloud computing – whether it’s a far-off dream or a present-day reality. Conference Chair Jeremy Geelan covered everything from whether the term “cloud” was too broad to be useful to whether private clouds and public clouds can coexist.

I caught up with Rob in the expo hall to have him weigh in on each of the questions for our loyal blog readers (you!):

I love the analogy he uses to explain why “the cloud” is such a difficult concept to explain. It seems to be a paradigm shift unlike any we’ve seen in recent memory, so the transition from hype and confusion to understanding and adoption should prove to be an interesting adventure over the next few years.

One of the most interesting questions asked of the panel was whether or not we’d be talking about cloud computing in 10 years. The unanimous answer: No. Why? The resounding sentiment is that shift toward “the cloud” will be so pervasive that a given platform’s “cloudiness” will be implied. This opinion is shared by a group of experts at a “cloud computing conference,” so there may be a little bias here … What do you think? Will the cloud take over and become the de facto standard or will demand for traditional IT remain in the midst of the cloud’s surge?

-Kevin

Since Halloween falls on a Saturday this year, The Planet’s annual Boo Bash is happening today. As you can see from our archives, there are a lot of creative people around here, and when a costume contest challenge is issued, you’re bound to get some interesting results. I’ve already seen a fully costumed Ghostbuster, a bumble bee, and about 45 people – including our CEO and CFO – dressed as Todd Mitchell. They say imitation is the sincerest form of flattery, so Todd must feel VERY flattered.

We will post our costumed competitors on The Planet Flickr for all to see, and you can post a comment here to vote for your favorites. Click the picture of “Todd” below to go directly to the Boo Bash 2009 album.

To let you share in today’s costuming, we’ve got a present for you. As a part of our fundraising efforts to support the American Heart Association, we printed shirts for employees who donate. The shirt design has been so popular internally that I made it into a few wallpapers that you can use:

Versions Available:
Dual-Monitor Setup (2560 x 1024)
Single Monitor – Server Only (1280 x 1024)
Single Monitor – “You Got Served” Only (1280 x 1024)

After you get your desktop suited up in its new costume, remember to vote for your favorite Boo Bash 2009 entrant in the comment section below.

Trick or Treat!

-Kevin

As an avid reader of The Planet Blog, you’ve probably noticed some consistency in the 164 articles published here since Doug’s inaugural “Welcome to The Planet’s blog… I think?” post on May 14, 2007. We focus on our company culture, support, data centers and network to help you step through the looking glass and get an inside perspective on our business. With a continuous stream of changes and improvements, it’s tough to feature even a fraction of the work our team is doing to improve our service, so we keep an eye out for opportunities to “show” what we’ve “told” you about in the past. This is one of those opportunities.

On September 2, 2008, we announced the results of our lights-out energy efficiency initiative. A few days ago, I was sorting through a batch of data center pictures, and I came across a few great examples of what this news looks like in practice:

This is Phase Two of our H1 data center. With all the posts you see from H2 and D6, you might be curious about what our other data centers look like, so hopefully the picture above doesn’t surprise you. We have extremely high standards for our data centers, and you should expect the same enterprise-level quality across the board.

If you took a guided tour through H1, you’d see it all lit up as it is above. If you walked in during a normal DC shift, you’d probably find it a little different:

When the data center is unoccupied, the lights are switched off to save energy. How much energy? Well, across the board, we estimate the program saves more than 1.4 million kilowatt hours in a given year – or about $140,000 in power bills. It’s no small change.

As you’ve seen in our other posts about data center innovation and operational efficiency, we take a common-sense approach to energy conservation. It’s incredible to see the significant impact such simple changes can make.

It’s also pretty cool to see servers glowing in the dark:

-Kevin

A few weeks ago, we ran a one-hour contest for avid blog readers and @ThePlanet Twitter followers who wanted a picture of one of their actual servers in our data centers, and the results were phenomenal. We had more than 50 people contribute on the blog and on their own Twitter streams, and about 35 thrill-seeking adventure junkies completed all three tasks required to qualify for their picture.

The DC operations crews in Houston and Dallas were great sports about adding this photography project to their normal responsibilities, and we had the pictures out to customers within 48 hours of the contest’s conclusion. Here are a few of the snapshots we took during the contest:

As I warned, some of the pictures didn’t come out as professional photography masterpieces, but that just adds to their authenticity. We couldn’t be happier with the community’s participation, and we’ve heard the repeated requests to rerun the contest. We’ll be offering another opportunity in the near future for customers who missed out on this one. We’ll be tweaking it a little to allow more people to get up close and personal with their servers … even if they live half a world away and happen to be sleeping during the Texas workday.

Thanks to everyone who joined us in the inaugural #showmemyserver experiment! If you have any suggestions on other ways we can give you insight into our business, leave a comment below … We’re all ears.

-Kevin

P.S. If you have some time to kill, visit the #showmemyserver blog and click through to visit some of our customers’ sites in the comments section. The “My Web site is ______, and I’m powered by The Planet” list is a great snapshot of the diversity of our customer base and what they do with their dedicated servers.

Do you want to meet your server?

Here’s your chance.

If you complete ALL THREE tasks included below within one hour (by 3:30 p.m. CDT today), we will head out to one of our DCs with a camera to give your server a well-deserved close-up. While getting a picture is not the same as meeting your server face-to-faceplate, it’ll at least tide you over until you can make it to Houston or Dallas for an “in real life” data center tour.

Your Mission (you should choose to accept it):

1. Post a Tweet saying “I’m Powered by @ThePlanet. #showmemyserver”
2. Post a comment on this blog that includes “My website is _________, and I’m Powered by The Planet.”
3. Send an email to twitter @ theplanet.com with the name you want included in the picture (or we’ll default to your Twitter name), your The Planet account number* and the IP address** of the server you want pictured.

*This is to help verify your account.
**This information will not be shared or included in the picture. It is simply being used to target your server.

Because this is our inaugural #ShowMeMyServer event, we’re limiting each qualifier to a single server – in case we get slammed with a request from each of our 25,000+ customers in the next hour. If you have a private rack, we can make an exception and snap a couple pictures of the servers on your rack if you’d prefer.

Once we close the window for submissions, we’ll start the photography process. The turnaround will depend on the volume of requests, but we’re aiming to get pictures back to you (replying to the e-mail you sent twitter@theplanet) by Thursday afternoon at the latest. While we employ a lot of talented folks, the people taking your picture might not be professional photographers, but we’ll get the best picture we can … and if a reshoot is necessary, just let us know.

Are you ready?

Go!

-Kevin

EDIT: Comments are Closed as of 3:31pm CDT. Scroll through the comments section and check out some of the awesome sites our customers host with us!

One of the biggest benefits of outsourcing your IT infrastructure is that you don’t have to be anywhere near it to take full advantage of it. The inherent benefit of not having to be near your servers is that you can sleep a little more peacefully every night, knowing we’re keeping an eye on your equipment. If you want proof, ask the more than 44 percent of our customer base that are located outside North America.

Unfortunately, given the fact that you aren’t close to your server, it’s not uncommon to feel a little “disconnected” from your hardware … You don’t get the warm-and-fuzzy feelings from seeing your specific server on its rack or giving it a hug when it processes a big sale. Maybe that’s why a huge percentage of small- and medium-sized businesses have not outsourced their infrastructure needs: Their “server room” (or “closet” in real estate terms) may not be enterprise-level, but at least they can step “behind the curtain” and see their servers in action if they have the urge.

Naturally, we thought it might be fun to offset some of that “disconnection”:

While this tweet may have just been a thought in passing this morning, the flood of responses and ReTweets coming from that post suggest there’s a healthy demand for some “show me my servers in real life” love, so we’re going to make that happen.

At some point in the next week, we will post a tweet on The Planet’s Twitter page with instructions on how you can get a picture taken of your very own server/rack. We’ll even include your Twitter username on a namecard so you know it’s yours.

This is going to be a limited-time, limited-availability opportunity, and you might have to work to get on the list, but the payoff will be more than worth the effort: a picture of your server that you can print out, frame and hang above your monitor. It’s a chance for you to own a picture of your Web site in its unprocessed form.

Stay tuned and be ready.

-Kevin