WHIRtv: Jeff Lowenberg on Data Center Efficiency and Cooling
August 5, 2008 by Kevin Hazard, Web Hosting Evangelist in Data Centers, Tech Stuff, The PlanetIn WHIRtv’s fourth installment of The Planet’s feature coverage, Anastasia Tubanos of The WHIR spoke with The Planet’s Vice President of Facilities Jeff Lowenberg about the company’s data centers, power efficiency and cooling techniques.
Jeff explains the significance of the “coefficient of efficiency” rating in a data center. You’ll hear first hand how the work we’ve completed over the past six months has decreased the proportion of power going to cool the data center’s IT load relative to the power used to run the IT load.
Watch the video below to learn more about the ways we are reducing our energy consumption and improving the way our data centers operate … you’ll also get some great footage from inside our H2 data center.


















October 29th, 2008 at 4:23 am
I think cooling is important i it helps you save power and help the server perform better
December 17th, 2008 at 2:35 pm
[...] Jeff Lowenberg, our vice president of facilities, spoke with WHIRtv about the progress we’ve made in improving our data center efficiency over the past year, and the new data center phase is a testament to the work Jeff and his team have done in researching and designing new data center space. With a few of these innovative ideas, we worked directly with our vendors to create custom DC solutions, and the results are beyond ideal … literally: the new phase’s coefficient of efficiency (the total power necessary to operate a data center divided by the power necessary to operate the servers alone) will be approximately 1.5, which is below (better than) the “ideal” ranking of 1.6. With a lower coefficient of efficiency, a greater percentage of our power is running servers rather than heating/cooling/lighting the data center space while maintaining a perfect operating environment for the servers. [...]