Your favorite Web Hosting Evangelist and I just returned from a week in San Francisco at the ad:tech 2008 trade show. We returned older, wiser, and I for one learned many truths:

1. The estimated time for set-up and take-down of one’s booth is always two hours longer than your worst-case scenario
2. Booth babes, whether “babey” or not, major traffic at one’s booth and guarantee drool from sales guys
3. It’s probably in my best interest not to go along with any of Hazard’s ideas … and then let him film it

In what could probably be considered a lapse of judgment (I blame the delirium that settled in on the second day of the show), I actually let Hazard convince me to anchor a mock “World News from The Planet” show from our booth. The idea sounded innocently fun at 9:30 in the morning, before I had my coffee.

I put on my best “serious journalist” face (required: squinty eyes and permanent look of concern) and attempted to imbue the most banal statement with great importance (a combo of long pauses and squinty eyes here do the trick).

Check it out for yourself below as I give an “insightful” report on what you should look for in a data center, with a special bonus interview with The Planet’s Jeff Reinis. Meanwhile, I’ll be huddled in my cube, cringing from embarrassment … while Kevin cackles with evil glee on the other side of the partition.

Earth Day typically inspires widespread environmental introspection. How can we cut down on waste? Can we be more efficient? Are we actively pursuing “greener” operations? And how can we reduce our costs and be fiscally responsible?

Houston is recognized as the energy capital of the world, so it may be a surprise to learn that amidst that distinction The Planet does its part to reduce energy costs. In fact, we have been featured in several “green technology” articles over the past few months and acknowledged for our common sense approach. Ultimately, we look to save money, reduce consumption and improve data center efficiency. And in the coming weeks, we’ll announce an expanded program that takes us to the next level in increasing those efficiencies.

Tier1 is a leading research firm, and Martin Levy is the firm’s “green” analyst. In his report on The Planet, his headline was simple: “Down-to-earth solutions help improve efficiency at The Planet.”

Martin goes on to say the following:

Not a word about carbon offsets. Nobody planting trees. Nothing about Renewable Energy Credits (RECs). No recycling bins at the entrance to the datacenters. Instead, today’s announcement from The Planet was all about core datacenter efficiency. The company runs six datacenters and because of a focus on efficiency, it expects to save over one million dollars during 2008 … T1R is impressed. The Planet has shown that going green can be done the old-fashioned way. Make the technology work better and the company sees a positive ROI. That’s still good for the environment and even better for the bottom line!

Our facilities team is always on the lookout for new ways to reduce energy costs, since it’s one of our biggest expenses. Our vice president of facilities, Jeff Lowenberg, took an interesting challenge at the end of last year: Cut power costs by $1 million dollars in 2008, while we continue to grow and provision new servers in our six world-class data centers.

In his Sustainable IT blog, Ted Samson reported on a few of the initiatives aimed at improving our efficiency:

• Rearranging floor tiles to better manage cold airflow
• Installing seals and grommets in the ceilings, walls, and floors to reduce bypass airflow
• Installing blanking plates in server cabinets to direct airflow more efficiently
• Sealing power distribution units to reduce bypass airflow

Ted also explained the significance of those “minor” improvements:

Cool air was going to only where it was needed: the server intakes … Six months later, the company finds that its efforts have paid off substantially. Even though critical server loads increased by 5 percent, the facility’s overall cooling power needs dropped by 31 percent … The Planet also improved its “coefficient of efficiency,” an EPA- and Uptime Institute-recognized measurement of the total power necessary to operate a data center, divided by critical power, which represents the energy required to operate its computers. The company increased its rating to 1.7 – a near-ideal number – from its previous “good” ranking of 2.0.

Matt Stansberry at Search Data Center also spoke with Jeff about our progress and shared a few additional details in the quest to improve data center cooling:

Data center cooling is where most of infrastructure energy efficiency is lost. The fundamental rule in energy efficient cooling is to keep hot air and cold air separate … The Planet uses a method of extending the height of its computer room air conditioning (CRAC) units’ return-air plenums to optimize air cooling … By extending the plenums higher, it ensures that the CRAC units are not sucking in any cold air from the cold aisles, as it allows for the hottest air to be sucked into the units. In this scenario, the top of the plenums must be at least 2 feet from the ceiling.

To get an idea of what “plenums” are, you can visit Matt’s post or Heather Clancy’s recent article about The Planet at ZDNet’s GreenTech Pastures … and while you’re there, be sure to check out the post’s opening line.

To stay in the loop about what is being done in the “green tech” sphere, keep an eye on Ted Samson’s Sustainable IT blog, GreenerComputing, The Daily T1R from Tier1 Research, ZDNet’s GreenTech Pastures and Search Data Center.

And watch for more news from us.

-Yvonne

Bayou Place, that is. Home of The Planet’s corporate headquarters.

Warning: This blog will contain strange language that those outside of Louisiana might not understand. I’ll provide definitions and maybe someday I’ll do a video blog so you can hear how these words should be pronounced. If you know what a Cajun accent sounds like, you should read this blog in that voice. Cuz Sha, it sounds a whole lot betta dat way.

Being a native of Breaux Bridge, Louisiana, (or a “transplant” as we so often get called) I love me some crawfish. In fact, I’m pretty sure it was one of the first grown-up foods that I ever ate as a child. I can still remember my momma peeling a bunch of tails for me at family crawfish boils. She’d make a little sandwich with some dip made with ketchup, mayonnaise and Tabasco sauce. Yes, Tabasco. I was probably around 2 or 3 years old. I don’t ever remember not eating them.

You see, Breaux Bridge happens to be the crawfish capital of the world and my family raises them. It’s my heritage and in my blood. So imagine my glee when I was asked to create an invite and flyer to pass around the office for the crawfish boil we were having. I did a little dance to Wayne Toups in my head.

So we sat out on the patio downstairs grubbin’ on crawfish on a breezy spring afternoon in downtown Houston. For those of you who have never had them, you are seriously missing out. They are boiled with spicy seasoning and usually have potatoes, corn and sausage thrown in. They are messy little suckers so don’t wear your Sunday best while eating them. You’ll probably even need a bib and lot of wet naps. It takes some patience and work to fully enjoy crawfish. It’s an art, really. Best consumed with an icy cold beer, but we were at work so we had to make do with iced tea and lemonade. I could go into the graphic detail of eating them (sucking the heads and all that) but maybe I’ll save that for an instructional video the next time we have one.

See? Messy.

We mixed and mingled, and everyone enjoyed themselves. I’m sure we were a sight as the cars drove by; a bunch of people eating crawfish on the sidewalk/patio outside of a downtown office building at lunch. I can’t imagine the myriad of banks, accounting firms and oil companies that surround us doing the same thing. But this is The Planet and that’s how we roll.

Some folks here aren’t really crawfish kind of people. (I don’t really understand that but I pretend to.) So we had hotdogs and Frito pie for those who weren’t, along with chocolate cake and carrot cake for desert. To really add to the atmosphere, we ate to the sounds of Zydeco music. We almost had a fais do-do going on here. I wanted to get my Cajun two-step on, but I didn’t have a dance partner. Maybe next time I’ll teach someone in advance.

Also, as a bit of lagniappe, CEO Doug Erwin announced the beginning of Hawaiian shirt weather. We had a few people eager to participate.

A beautiful day, good people and good food. What a fantastic way to kick off spring. As we say in Louisiana, laissez les bons temps rouler (let the good times roll)!

-Ali

April 1^st can be a crazy time around any office. The street smart crowd knows to be wary of “Free Donut” signs; thinks twice before borrowing a pen from a coworker; and answers every phone call with a veil of disbelief. It’s a conspiracy: everyone else on the planet is entitled to be crazy for the day.

Apparently, someone noticed the fear of impending doom in the eyes of a group of coworkers and decided to help them prepare for April Fools’ Day by providing an age-old tool from a conspiracy theorist’s toolbox … The tin foil hat. Apparently, the pranksters helpers ran into a problem: they didn’t have hat sizes for everyone. All hope was not lost, though. A communal hat was created over eight full cubes (with a perimeter of about 125′) to protect the inhabitants from the crazy lurking outside.

Todd and I have been accused of pranking helping from the moment we walked into the office this morning.

For good reason:

P.S. Irene has yet to retroactively grant her permission to us.