The Life and Times of Dr. Sumofan
July 19, 2007 by Brooke Kyle, Marketing in Fun Stuff, The Planet
Sometimes it’s hard to remember that little more than a year ago, and for the four years prior, I worked in sales for a company called EV1Servers. The news that our happy little family was being sold to a private equity firm came as shock to say the least, but the real surprise was when rumors started to surface that this private equity firm had also purchased The Planet, our largest competitor and arch nemesis.
Few entities in history have been as fiercely competitive and fearful of the other as our two organizations. Alexander Hamilton and Aaron Burr, Lex Luthor and Superman and Khan Noonien Singh and Captain Kirk are a few examples that come close, but still don’t quite capture the essence that was the rivalry between The Planet and EV1Servers.
We had several proud and storied traditions, one of which was the Sumofan, a big plastic sumo wrestler holding a foam desktop fan. Aaron Conklin, whose blog appeared on Tuesday, had acquired him at a white elephant gift exchange and he became a trophy, bestowed upon the person who had given the last good burn (the term “burn” in this instance refers to “insult”). As the last person to give the other a good burn – although I can’t for the life of me remember what it was – the Sumofan has been in my exclusive possession since I moved from the call center to the corporate office late last year.
When our merger was made official and our two sales teams joined forces, we identified a commonality very quickly. On a visit to Dallas, Aaron spotted a Sumofan on the desk of another sales executive Jeff Reinis. Turns out our Dallas Sales team used him as sort of an anti-trophy, he was the Sumofan of Shame. He was the albatross around the neck of the last salesperson to lose a deal. This striking similarity was really groundbreaking for us and our relationship with Dallas, and we now had cultural ambassadors, Houston Sumofan and Dallas Sumofan, to bring us even further toward our goal of absolute mutual understanding.
When we had our first company-wide corporate meeting in Crockett, Texas, this past April, Jeff brought his Sumofan and I brought mine. We traded, allowing our Sumofans to travel and experience life at the other offices. Dallas Sumofan seems to be enjoying his time at the corporate office, and he’s always good for keeping things cool.
I haven’t gotten any calls from Houston Sumofan begging to come back home so I can only assume things are going alright for him as well. At the next company-wide meeting we will exchange them again, and so on, until the end of time.
- Brooke






















July 20th, 2007 at 3:24 am
this is what all companies say about synergy
synergy sumofan 
July 21st, 2007 at 1:14 pm
Brooke,
I read through this and liked it a lot! I was wondering who wrote it, scrolled up and saw it was you - Small world.
Great job. Long live the Sumofans!
July 22nd, 2007 at 8:27 pm
> although I can’t for the life of me remember what it was
I’m fairly certain it was something to do with my mother…