Customers are Job One at The Planet
May 16th, 2007 by Steve Kahan, Marketing in Marketing
At The Planet>, we talk a lot about our commitment to customers. It’s one we take seriously since we know its businesses and livelihoods on the line. Talking to customers one-on-one is a great way to learn about how we can become an even better service provider. Before we announced our “new” company in January, we talked to quite a few customers. We wanted to hear first hand about their experiences using our services, what they liked – what we could do better – and also gauge what’s on their minds. We learned a lot in the process.
We also asked some customers if they’d be willing to participate in success stories about their companies. We’ve been blown away by the outstanding responses. So many people have been willing to spend time telling us about their companies and also providing quotes for our press releases. It goes a long way in helping us tell our story.
And sometimes the results pay off in a big way.
Doug Turpin, the IT director at Atlantic Bay Mortgage Group, has been a terrific supporter of The Planet. He stepped up to the plate on a success story and a press release quote. In turn, an eWeek reporter wanted to talk with Doug about how he uses our services and how he relies on The Planet to run his IT infrastructure.
A reporter at the Wall Street Journal saw the eWeek story and called Doug and The Planet’s PR team. Last week, the Journal ran a feature on Doug and Atlantic Bay. We’re very proud to be included in the story and even happier for Doug and his company.
Here’s what Doug told us:
“When The Planet approached me about a success story, it was an easy yes. The uptime and reliability, along with the technical support and general professionalism, have been awesome. And I know what it’s like to work with other companies that don’t have the same standards. I was happy to speak with eWeek but never dreamed it could lead to a feature story in the Wall Street Journal. That never would have happened without The Planet.”
While not all results are like this, Doug’s help paid off in a big way for him and his company. So congratulations to Doug Turpin and his team at Atlantic Bay Mortgage. We can’t promise these results every time, but it’s pretty cool when newspapers like the Wall Street Journal want to know about our customers.
If you’re interested in working with us on a success story, contact Yvonne Donaldson or Erin Tsang in our PR Department.
- Steve
I find myself in unfamiliar waters with the launch of our new corporate blog today … this is new to me and very uncomfortable … I am used to dealing with customers, face-to-face and one-on-one … or making speeches to large audiences … i have never liked communicating through the written word … this new world of the masses and forums and blogs is strange … I do not like “hanging out there” … control freak I guess … but also because it takes me so much time to put my thoughts down on paper … a very very big time consumer … of which like you … there never seems to be enough time … (in my next life I want to come back and study the sciences so I can work on slowing down the rotation of the earth, therefore giving people 28 or 30 hours in the day) … oh well … my marketing team has told me I must join the 21st century and get on with it … don’t get me wrong … I love talking to anyone who will listen about our company and what we’re doing … i will talk for hours about our plans and dreams and progress here at 











