Customers are Job One at The Planet
May 16, 2007 by Steve Kahan, Marketing in Marketing
At The Planet>, we talk a lot about our commitment to customers. It’s one we take seriously since we know its businesses and livelihoods on the line. Talking to customers one-on-one is a great way to learn about how we can become an even better service provider. Before we announced our “new” company in January, we talked to quite a few customers. We wanted to hear first hand about their experiences using our services, what they liked – what we could do better – and also gauge what’s on their minds. We learned a lot in the process.
We also asked some customers if they’d be willing to participate in success stories about their companies. We’ve been blown away by the outstanding responses. So many people have been willing to spend time telling us about their companies and also providing quotes for our press releases. It goes a long way in helping us tell our story.
And sometimes the results pay off in a big way.
Doug Turpin, the IT director at Atlantic Bay Mortgage Group, has been a terrific supporter of The Planet. He stepped up to the plate on a success story and a press release quote. In turn, an eWeek reporter wanted to talk with Doug about how he uses our services and how he relies on The Planet to run his IT infrastructure.
A reporter at the Wall Street Journal saw the eWeek story and called Doug and The Planet’s PR team. Last week, the Journal ran a feature on Doug and Atlantic Bay. We’re very proud to be included in the story and even happier for Doug and his company.
Here’s what Doug told us:
“When The Planet approached me about a success story, it was an easy yes. The uptime and reliability, along with the technical support and general professionalism, have been awesome. And I know what it’s like to work with other companies that don’t have the same standards. I was happy to speak with eWeek but never dreamed it could lead to a feature story in the Wall Street Journal. That never would have happened without The Planet.”
While not all results are like this, Doug’s help paid off in a big way for him and his company. So congratulations to Doug Turpin and his team at Atlantic Bay Mortgage. We can’t promise these results every time, but it’s pretty cool when newspapers like the Wall Street Journal want to know about our customers.
If you’re interested in working with us on a success story, contact Yvonne Donaldson or Erin Tsang in our PR Department.
- Steve
May 16th, 2007 at 12:22 pm
Are there any plans to make the rss feed full text? Right now it only show a part of the post. Would be a nice favor for clients that read this blog.
May 16th, 2007 at 1:10 pm
JT – Thanks for stopping by. We’re offering a partial feed to accommodate for future blog posts. If we included each post in its entirety, it would be too long. We’ll keep this in mind as we continue to tweak our blog. Thanks.
May 18th, 2007 at 9:04 pm
It wouldn’t be too long, and if you cut out old posts to get the length you want it would be just fine. What defines “too long” for an RSS feed? No major limits that I know of…just saves an RSS reader from having to click through to the website to view full article, which means more articles read. Main reason to not post full entries is to force a website visit, whether for ad revenue, inflated stats, or more reasonable, to get people reading the comments and maybe commenting themselves. But it makes it harder to read offline or on a smartphone, etc. So there are tradeoffs. My blog posts are pretty long and I provide full entries though; no complaints yet!
May 20th, 2007 at 4:42 am
To me it is very simple: if the feed does not contain the full post, then I do not subscribe to the blog. Life is really too short. If I do not subscribe, then I do not read it. End of story.
Been nice knowing you.